Editorial, Pedagogical, and Transformational
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I find myself using this scale in coaching, teaching, and communicating different forms of writing, so I decided to redraw it and add a few more dimensions, including mediums and marketing.
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Editorial spaces communicate facts. Pedagogical spaces teach (/meta) skills, transformational spaces frame and reframe. The dynamics of value and marketing are fundamentally different in these resolutions, partially because of how charged and accessible they are.
I'm not sure what you mean by the Growth and Marketing row. I imagine that when we do marketing, if we are just sending content it's traditional marketing, when we use marketing to teach we can how what we are offering fits existing categories or we can create new ones, and when we can work in small sessions (more like sales than marketing) we can transform and reframe and forge deeper connections. Is this what you meant?