Media is an invisible tyrant, an unspoken feedback mechanism that writes our habits. We write our thoughts and ideas wait for popularity to validate.

It distracts from the self-authorship of habits and creativity in the definition of value.

There is an opportunity to reason with popularity to minimize the dissonance between efficiency and effectiveness, noise to signal.

Popularity is, of course, another entry point to scale, which is a core business principle.

I invite you to consider the connection between media, scale, value, efficiency, and effectiveness.